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Bring on the Baby Eyes Marketing Articles | November 27 Ezekiel Elliott Womens Jersey , 2006
To make an exhibit successful bring on the baby eyes. It will allow you to discover many things and will help you learn some new tricks to stay alive in today's competitive tradeshow environment!

They say, ?you can't teach an old dog new tricks? -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment! Recently, I had a range of experiences that brought home the importance of going to every tradeshow with 'baby eyes' -- with an open mind and willingness to consider everything about your exhibit from a number of different angles.

What are 'baby eyes'? If you've ever spent any amount of time with a baby, you can't help but notice the way they view the world. Every single thing around them -- every object, every person Emmitt Smith Womens Jersey , even every shadow on the wall -- is not only worthy of attention, they're downright fascinating.

Babies are fascinated by everything because it?s all new. They've never seen it before -- and they lack discernment. Without a frame of reference, babies have no way to tell if they should pay attention to the fuzzy stuffed animal or the crinkly wrapping paper it came in.

That's true, but there's another aspect that's well worth considering. When a baby looks at something for the first time, they really see it as it is: free from any preconceived notions, and without any baggage. Additionally Cheap Tony Pollard Jersey , babies are blissfully unaware of what other people think. They view new things not only free from their own expectations but free from the expectations of everyone they know.

What does this mean for tradeshows? Eventually babies stop viewing everything as new, exciting and wonderful since this is a survival mechanism. After all, if we were constantly stopping to admire everything that caught our fancy, we'd never manage to do those tasks necessary for survival. Focus is imperative, especially for people who want to Get Things Done.

This is especially true at tradeshows. There are so many stimuli -- bright colors, attention grabbing signs Cheap Connor McGovern Jersey , loud noises, crowds, vivid displays, interesting people -- that it's easy to get overwhelmed and find yourself unable to function. To be an effective, efficient exhibitor, you have to 'tune things out' and focus on your own exhibit. It's a defense mechanism.

This defense mechanism comes with a cost. Closing your eyes to the more stimulating aspects of the tradeshow may allow you to function -- but you lose some of the wonder of the show.

If you've lost the wonder Cheap Trysten Hill Jersey , if you can no longer see the magic and the glitz, if the entire exhibiting experience has become everyday and blasé for you, how in the world can you create an exhibit that will engage, entice, and enthrall attendees? Remember, you have to entertain as much as inform! Eventually Cheap Taco Charlton Jersey , you will find that you can't. You've become a mechanic instead of a magician.

That's when your exhibits will start to fail. Not good for you, not good for your company.

What can you do? Wonder and magic can be recaptured. If they couldn't, there would be no such thing as mid-life crisises or second honeymoons. To bring the wonder back to the tradeshow arena, you need to capture those baby eyes that reside in a grown up body. Here are three ways to do this:

Take Your Own Eyes Traveling Open yourself up to the wonder of tradeshows by attending a show that is wholly outside of your industry. If you're in heavy equipment, for example, attend a food and beverage show. If you're in high tech Cheap Michael Gallup Jersey , go to a craft and hobby show. Pick something that is in no way connects with your everyday responsibilities.

This frees you to observe the show objectively. If you have no interest in the products and services being offered, you can then judge each exhibit on its merits. You have just been handed a set of baby eyes -- use them to discover what attracts your attention, what catches your eye, what makes you laugh, smile, and want to learn more. Also Cheap Leighton Vander Esch Jersey , pay attention to what makes you cranky, what makes your head hurt, and what makes you long for a 'time out'. When you get back, consider what you've learned. What positive elements can you emulate in your exhibit? What negative elements are you doing, perhaps unconsciously, that you need to eliminate? Recruit Someone Else Another method of acquiring baby eyes involves bringing someone to a tradeshow who has never attended one before. Ideally Cheap Demarcus Lawrence Jersey , this should be someone who has never attended any kind of industry event -- perhaps a new employee or someone from your company who doesn't get out of the office much. Even better ? a child! Let them loose on the floor, either accompanying them while they wander, or alone.

Take note of their observations. Remember, someone with baby eyes might be amazed by something you've seen a million times -- don't discount their experience. You're looking for their objective opinion. If you've seen something a million times and it still has the power to amaze and entice a new viewer, that something is an effective marketing tool. Is it one that you?re using? Bringing children onto the show floor is a specific tactic taken very seriously by exhibitors at the International Amusement Park and Attractions show. Since many of the exhibitors sell rides aimed at children, they want the opportunity to observe reactions and ask for their opinions.

Flip Your Perspective If you spend most of your time directing a booth team Cheap Amari Cooper Jersey , spend one show actually working the booth. However, if you're usually the one shaking hands and asking questions, devote one show to walking the aisles as an attendee. Changing your role helps you see the show in an entirely new way. It's easy to forget what your booth staffers go through in a da . Wholesale Jerseys China Cheap Jerseys China Cheap Jerseys From China Cheap NCAA Jerseys Wholesale Cheap NBA Jerseys Free Shipping Cheap MLB Baseball Jerseys Cheap Jerseys From China Cheap Jerseys From China Cheap NFL Jerseys Cheap NFL Jerseys