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Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people.

It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big Cheap Jerseys Wholesale , we need to appeal to more people.

In reality the opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs.

So how do you decide who to market to?

Following are 5 tips:

1) Think about the type of people who can MOST benefit from what you have to offer.

2) Think about who you would most enjoy helping, or working with.

3. Think about the type of people who will be easiest to reach, AND who will be most receptive to what you are selling. These will be people who KNOW they have THE problem you can solve and are LOOKING for a solution.

4) Know that just because you select a particular group of people to focus your marketing on, does NOT mean you can't help others who may come to you. It only means you're going to focus your proactive marketing efforts on the target group you select.

5) Lastly, don't over-think it. Listen to your gut Cheap Jerseys From China , pick a group you feel you can really help and proceed with the development of your marketing plan. Marketing is a fluid process. The important thing is to start. You can always refine your audience and your plan later as you learn more.

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice Cheap Jerseys China , visit
6 Steps To Making Your Money Work For YOU! Finance Articles | June 6, 2008
Have you ever felt as if your money is working against you, rather than for you? Do you dream of retiring wealthy, but don?t have a clue how to make that a reality? You can turn your dream of financial security into a reality by choosing to be smart with your money and making your money work for you!


#1 ? Set Financial Goals


Someone once said that the difference between those who are rich and those who are not rich is only an ability to take a dream and make it real. Mastering your money enables you to turn your dreams into a reality. Remember, your money has a purpose ? to work for you! Decide what your financial goals are in terms of earning Cheap Jerseys , saving and investment, and start thinking about what steps you need to take to work toward those goals.


#2 ? Live Within Your Means?


These four words are especially challenging for many, especially when we?re surrounded by an instant gratification society. Keep this in mind: instant gratification always has a price. Most likely, that price will cost you the ability to reach the financial goals you?ve set for yourself; or at the very least it will slow you down a bit. Take this time proven advice to heart: ?If you don?t have it, don?t spend it.? Use your credit cards only if you can pay them off each month.


#3 ? Get on a Budget and Stay There


In many people?s eyes Cheap NBA Basketball Jerseys , a budget is on par with torture, imprisonment, and even death. Nothing could be further from the truth, because a budget is your key to a secure financial future ? your freedom! How do you determine your budget? It?s as easy as 1-2-3. Add together your net income, then add together your expenses being sure to separate into specific categories (e.g. Cheap Basketball Jerseys , housing, groceries, insurance, car, debt Cheap Nike NBA Jerseys , etc.).


Next, subtract your expenses from your net income. If you?re spending more money than you earn, it?s time to get serious and cut your expenses. Determine how much you need to decrease your costs andor increase your income to meet the financial goals you?ve set for yourself.


#4 ? Pay Yourself First


Being smart with your money is saving a part of everything that you earn, no matter how much or how little you earn. It doesn?t seem right to work at least eight hours a day only to give it all away to mortgage, insurance Cheap New NBA Jerseys , utilities payments, and so forth. Consider savings to be a payment to yourself ? a high priority!


You may find it easier and less tempting to build your savings through automatic payroll deductions made directly to your savings account. Those individual payments to yourself will add up and help you to reach your financial goals! So, remember to pay yourself first. If you don?t, debt will be a way of life.


#5 ? Put Your Money to Work


The money that you put aside for yourself needs to be put to work. Put it where you can?t get your hands on it easily, because if you can then you probably will. Do the necessary research before investing and keep this goal in mind: to make money ? 24 hours a day Cheap Authentic NBA Jerseys , seven days a week ? from the money you already have. Even while you sleep, your money will gather momentum and grow over time.


#6 ? Get Out of Credit Card Debt


Last but not least, get out of debt so that your money can work harder for you sooner. The average individual in the United States has at least $5,000 to $6,000 in credit card debt Cheap NBA Jerseys Wholesale , and that amount is increasing.

To get out of debt, you must take action! Getting yourself on a budget and living within your means are the best places to start. And once you are out of debt, stay out of debt so that your money can work for you ? not against you. . Cheap Jerseys China Cheap Jerseys Cheap NFL Jerseys China Cheap Replica NBA Jerseys Cheap Basketball Jerseys Cheap MLB Baseball Jerseys Wholesale Jerseys Wholesale Jerseys China Wholesale Custom Soccer Jerseys Wholesale Soccer Jerseys Cheap